Namaste!
I am Prachi, a multi-disciplinary designer and user researcher, based in London. My design philosophy revolves around human-centred design, and I strongly believe in the power of simplicity. Throughout my career, I have always strongly emphasised understanding users and their experiences. Since 2007, I have been designing human-centred spaces, crafting experiences, and following an inclusive design approach.
My education and professional background in Architecture and Urban Design have allowed me to work alongside talented architects and designers, collaborating with engineers and stakeholders across various projects. These experiences have further honed my collaboration skills and strengthened my human-centred approach.
By combining my expertise in physical and digital realms I am equipped to create human-centric experiences. As a User Researcher and Service Designer, I am consulting on several projects, including research into the employability challenges faced by the deaf population in India, developing a ‘phy(sical)+(di)gital’ experience strategy for a real estate company, and creating digital business strategies for an LED manufacturing business in India.
When I am not working, you can find me learning Indian classical music or cooking delicious Indian cuisine.
Years of Professional Experience
- An experience full of passion and a human-centred approach, to User Research, Design Thinking and Service Design
- Extensive experience as an Urban Designer and an Architect, across various kinds and scales of projects
Years of Formal Education
In addition to formal education in Architecture (B. Arch) from Sir JJ College of Architecture, India and a Master’s degree in Urban Design from the University of Westminster, London. I hold certifications from the Interaction Design Foundation (IxDF) & IBM Enterprise Design Thinking.
Interaction Design Foundation (IxDF) Certifications:
- User Research
- Service Design
- Journey Mapping
- 21st Century Design by Don Norman
- Design Thinking (In progress)
IBM Certification:
- IBM Enterprise Design Thinking Practitioner
IBM and IxDF Certificates
Service Design
Distinction – Top 10% in the Class
Journey Mapping
Distinction – Top 10% in the Class
User Research – Methods & Best Practices
Distinction – Top 10% in the Class
Design for the 21st Century with Don Norman
Applying Human-Centred Design
IBM Enterprise Design Thinking
Practitioner
Master’s Degree in Urban Design from the University of Westminster, London, United Kingdom
Bachelor of Architecture degree from the Sir JJ College of Architecture, University of Mumbai, India
Competencies
Human-centred
Inclusive Research
Design Thinking
Analytical Thinking
Qualitative Research
Journey Mapping
Generative Research
And, adding more…
Some of the key tools I use
