Blog
5 May 2023
Design Thinking Frameworks – a quick overview
Design thinking is questioning the obvious to reformulate and redefine existing solutions, approaches and beliefs because the obvious is often not so obvious.
Have you ever found yourself struggling to address complex issues or solve problems? Have you ever thought if you are solving a symptom or an underlying deep-rooted cause? As designers and problem solvers, it’s crucial to take a step back, question and truly understand the problem before diving straight into the solution.
⏱ Work in progress…
Personas
Personas are fictional characters based on qualitative research allowing us to deep-dive into the target audience for whom we are designing the services or products. Have you encountered the dilemma of choosing the correct type of persona for your research? This article discusses various types of personas and their suitability for specific scenarios.